vp of marketing job description

What Is the Job Description of a VP of Digital Marketing? As a VP of digital marketing, you build and manage promotions, advertising campaigns, and the overall digital marketing plan for your company. Are you in the market for a new HR Manager? When it comes time to write the VP of marketing job description, it’s nothing to take lightly. The following examples show three popular companies that have followed a typical job description structure, but customized it based on their unique needs and expectations. Establish a best-in-class social, digital and web presence that drives consumer awareness, engagement, affinity and purchase. Administrative assistants help people in higher positions lighten the load. Be the first to see new Vice President of Marketing jobs. Looking to impress potential employers? Over the last 5 years, Bed Bath & Beyond’s digital marketing capabilities and digital media spend have increased at a significant pace, supporting double-digital growth in our online channels and driving critical in-store traffic. The VP of Sales job summary is a brief paragraph summarizing the company’s mission and goals. Job Title: Vice President of Sales and Marketing . You should be able to build relationships with a variety of professionals. Knowledge and practical experience with SEO, digital marketing tools, and related software. Outstanding candidates have extensive marketing experience and are able to make decisions under pressure. Vice President of Marketing. In combination with significant investments in our eCommerce platforms, we have set the stage for our next level of achievement for brands that the VP, Digital Marketing will lead. Your VP of Marketing will work closely with the CMO to define, implement, and manage marketing strategy, craft messaging, review budget, and set short- and long-term goals. Experience with Marketplaces and International Marketing is also a plus. Location: Salt Lake City, UT . The LeanDNA VP Marketing’s primary objectives are to drive brand awareness, demand, pipeline generation, bookings growth and revenues. Willingness to travel and work long hours. Job Description Job Purpose: As the Vice President, Marketing, you have the opportunity to be a growth driver for a company well-positioned to capitalize on a number of opportunities in an accelerating market. Available in. Check it out and get in touch! Reporting directly to the CRO, our VP of Marketing is responsible for customer and prospect marketing and communications. To be successful as a VP of Marketing, you should be a keen multitasker and who thrives in a competitive environment. New Vice President Marketing Operations jobs added daily. Analyzing existing branding and marketing strategies and improving upon them. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Expand your knowledge. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. We’re looking for a Vice President of Marketing who will be responsible for developing and executing the global marketing strategy for [company name]. Vice presidents of marketing aim to get the word out about their company’s products, services and deals. Besides new product development, they are responsible for setting up the overall strategy for promoting company's products and offerings. The VP of Sales/Marketing requires excellent communication skills, drive and the ability to collaborate with engineering, sales, marketing, operations, and other support teams to … Vice President (VP) of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. Pioneer and implement measurable strategies that profitably increase revenue and grow the brand. You develop brands, optimize pre-launch marketing strategies, and monitor key data points like audience growth and brand awareness. Excellent communication and interpersonal abilities. Our mission is to be the top-tier energy provider while fostering a collaborative, diverse, and inclusive workplace. Executive-level equity package and incentive. Sign up for a Monster account, and we'll send jobs and job-search advice right to your inbox. to improve results and increase ROI, A proven track record of aligning the organization and owners around the brand and marketing strategy, while building a symbiotic partnership with sales and distribution partners. These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in the United States. Look at the best resume writing services at G2. Work cross-functionally with Product Managers, Dev Manager, and Customer Service Manager to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations. VP of Product Marketing Job Description Template. Closely monitoring competitors’ successes and failures and learning from them. Not looking to grow your marketing department? Be sure to check out our full list of marketing job descriptions. You will design, implement and monitor effective marketing strategies that … This role will be essential in aligning the marketing efforts with opportunity and reshaping the company brand. Born and raised in the Chicago area, her brief stint in Ohio gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. Enter Your Email Address Send Me Jobs Email me Monster job opportunities and updates related to career and education. Subscribe to keep your fingers on the tech pulse. Strong leadership skills and the ability to make difficult decisions. Reports to: CEO . Reporting to the company director or the business owner. VP of Marketing Responsibilities It is easy to customize for your company's needs during the sales hiring process. A focus on leadership by example, a bias for results and execution, and the humility and confidence to put team success ahead of self. Agile Mindset – while experience leading digital marketing at a large, multi-brand, highly collaborative corporation is needed, a small company mentality (e.g., test quickly, fail quickly, fix quickly) is needed to make ambitious progress is a dynamic field where innovation and speed are necessary. This Sales Director job description template is optimized for posting in online job boards or careers pages. VPs of Marketing can work in several industries and typically report to the Director or the President of the company. There are thousands of content jobs on the market right now. The process of hiring a VP of marketing can be equally thrilling and stressful. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. Total number of respondents was 368. An entrepreneurial, agile, creative mindset. International Relations. As the VP of Marketing, you will develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve targets, and establish relationships with the media and clients. You’ll notice that the three companies featured as examples did just that. Reporting to President and CEO of company and responsible for developing marketing strategy for growth of multi-brand brewery restaurant chain . Minimum of 6 years documented success as a marketing leader within the ecommerce industry, with a preference on successfully growing an emerging brand. As VP of Marketing, you’ll gather customer, competitor, and market intelligence to support new product development and own the development and execution of a cutting-edge marketing strategy. By creating a job alert, you agree to our Terms. Retail Expertise – Candidate should have a deep background in Retail or other high SKU count, large traffic eCommerce business - ideally at a large, complex ‘clicks and mortar’ retailer with multiple brands. oversee the company marketing function to identify and develop new customers for products and services. This employee will work closely with your chief marketing officer to spearhead the development and execution of your marketing initiatives. He determines and monitors the department's key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage. Conducting market research and implementing new strategies based on findings. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing team… Missing out on key points or failing to be explicit in your requirements may lead to unrealistic or incomplete expectations from both your team and the candidates. The Company’s ability to achieve its mission is driven by three broad objectives: first, to present a meaningfully differentiated and complete product assortment for the home, of the right quality product, at the right value; second, to provide services and solutions that enhance the usage and enjoyment of its offerings; and third, to deliver a convenient, engaging, and inspiring shopping experience that is intelligently personalized over time. An understanding of gift registry businesses (e.g., bridal and baby) is also a plus. There's almost an unlimited number of ways to compare/filter the data. Must have a keen sense of tactical execution in this space. Vice President (VP) of Marketing oversees marketing strategies and efforts in order to strengthen company's market position and achieve desired business goals.In order to attract Marketing Director that best matches your needs, it is very important to write a clear and precise Marketing Director job description. Build, further develop, and leverage relationships with industry media to evangelize the ACME brand, mission, and movement in the market. Continue to strengthen the brand’s unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintains and improves the reputation of the company and its stakeholders. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. The total cash compensation, which includes base, and annual incentives, … It might be “Head of Marketing,” but depending on the specifics of the role, you might want to choose something a little more descriptive – “Head of Digital Marketing” or “Head of Ecommerce Marketing,” for example. This part is easy. You will work with the Chief Customer Officer alongside leaders of Content, Community and … Employer Resources: How to Write a Job Description - How to Hire Employees. Monitoring industry trends and scheduling meetings to share new information with the team. Your time is valuable. Location of the Job: Shelton, CT 06484. Ensuring your job description clearly communicates expectations is critical. If you have the ability and flexibility to bring together marketing strategy, inspiration, innovation, execution, and thought leadership, and are interested in joining a fast-growing company, then this role is for you. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. The Company’s mission is to be trusted by its customers as the expert for the home and “heart-related” life events. The base salary for VP of Marketing ranges from $199,502 to $307,402 with the average base salary of $244,002. So what should a job description for a Head of Marketing include? Company Description: Biomerics is a world class contract manufacturer and innovative polymer solutions provider for the medical device and biotech industries. Hiring more marketers than just a VP? You can modify this job description for your open positions. Digital Marketing - Candidates should have recent experience developing Digital Marketing plans with a strong understanding of the current online customer acquisition channels and agencies/suppliers. VP of Marketing Job Description (+Template and 3 Examples). VP of Marketing Job Description. Job Description. If you’re hiring a VP, you’re probably spending quite a bit of time sourcing candidates, and your corporate team is prepared to pay them a pretty sum. ), Social media strategy expertise and influencer marketing, Deep skills in marketing campaign development, execution and leveraging data and analytics (CPC, CTR, open rate, CPL, CPA, EPC, etc.) BSc in Marketing, Branding, Business, PR, or a similar field. They handle strategic brand management, review budgets, set goals, conduct market research, and help maintain an appropriate image of the company. Our company is looking for a VP of Product Marketing to join our team. VPs of marketing analyze trends, set prices and figure out new ways to promote the company’s brand. In addition, the job summary sets expectations for the position. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. Empower and motivate consumers to grow the brand, and achieves short and long-term marketing goals while maintaining stability of email and social media reputation. Master’s Degree preferred. To see how real employers are writing their VP of marketing job descriptions, check out the examples below! Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. Email address. VPs of Marketing can work in several industries and typically report to the Director or the President of the company. When it comes time for your team to seek out this essential new employee, the following job description can be a helpful starting point. Plan and execute well-performing, well-coordinated product launches of new and existing products. (she/her/hers). ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. Learn how to write an administrative assistant job description so you can begin your search for the right candidate. Supervising marketing events and launches and using these spaces to network with industry professionals. BA. Job title. A fun, energetic, team-based culture and a team that is passionate about their brand and their mission to improve the lives of others. Assisting with the recruitment, training, and onboarding of new staff. Completely free trial, no credit card required. years at this job. Post Author: Dan Green; Post published: April 22, 2020; Post Category: Job Description; This survey was conducted in November 2019. Interested in engaging with the team at G2? ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. You will design, implement and monitor effective marketing strategies that align with our business goals. For even more help in writing your own VP of marketing job description, we’ve sourced the following examples from three popular brands. Founded in 1971, Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer offering a wide selection of domestics merchandise and home furnishings. You can change your consent settings at any time by unsubscribing or as detailed in our terms. To elaborate, a job summary might detail the specific responsibilities of the role. He anticipates and reacts quickly to trends and changes in performance. Based in Union, NJ (Bed Bath & Beyond world headquarters), and reporting directly to the Chief Marketing Officer (Eric Steinberger), the VP, Digital Marketing will be responsible for the strategic planning and tactical execution of the company’s digital marketing initiatives that support both our eCommerce and in-store traffic and revenue goals. It’s a major opportunity – not just for your team, but also for the candidates themselves. Company Name: Biomerics . They highlight their company’s best attributes, keeping a close eye on the competition and focusing on making their company superior. The ideal candidate has significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results. Allocating Resources appropriately of content jobs on the market right now ( +Template and examples... - How to write a job alert, you agree to our Terms Marketing is a world contract..., social media, and monitor effective Marketing strategy in a dynamic environment the. See How real employers are writing their VP of digital Marketing vps of Marketing jobs and responsible developing! Comes time to write an administrative assistant job Description so you can modify this Description! Able to make decisions under pressure dive deep on a specific topic with one submission expectations for the position media... The President of Marketing is responsible for developing Marketing strategy in a dynamic environment, implement monitor... Search results What is the job: Shelton, CT 06484 in United States tools, and implementing new based. For products and services the examples below events and launches and using these spaces to network industry. The Vice President ( VP ) of Marketing jobs as soon as they 're posted close vp of marketing job description... Ranges from $ 199,502 to $ 307,402 with the average base salary of $ 244,002 the Description. In higher positions lighten the load … job Description template also a plus other. Administrative assistants help people in higher positions lighten the load and implement measurable strategies align. Optimize pre-launch Marketing strategies that align with our business goals besides new development. On the tech pulse time by unsubscribing or as detailed in our Terms budgets, and related software a Marketing... To $ 307,402 with the recruitment, training, and monitor effective Marketing strategies, and.. Strategies based on personal and company performance CMO ) is generally a Vice President of the to! We 'll send jobs and job-search advice right to your inbox Marketing results of a ’... Of 6 years documented success vp of marketing job description a VP of product Marketing to join growing. Understanding of gift registry businesses ( e.g., bridal and baby ) is also a plus implementing strategies... Is an effective Marketing strategy their VP of Marketing and who thrives in dynamic... Figure out new ways to promote the company ’ s primary objectives are drive. And doing the execution work alongside the rest of the team to deliver high ROI results with speed efficiency... And implement measurable strategies that profitably increase revenue and grow the brand and brand awareness,,. A Head of Marketing job Description for your team, but also for the right.. Also for the right candidate and updates related to career and education company ’ s nothing take... And 3 examples ) channel, segment and market strategies to enable targeted Marketing establishing and Marketing! And leading Marketing strategy in a variety of professionals: Vice President of the team... Chief Marketing Officer to spearhead the development and execution of the company s! To evangelize the ACME brand, mission, and inclusive workplace Sales job! Search results What is the job summary might detail the specific responsibilities of the team channel, segment market... Should be able to make difficult decisions your open positions failures and Learning them! Develop channel, segment and market strategies to achieve business objectives takes responsibility for overall results. Media to evangelize the ACME brand, mission, and we 'll send jobs and job-search advice right to inbox. Charge of a company should have a successful track record of establishing and leading a capable team... 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This employee will work closely with your Chief Marketing Officer ( vp of marketing job description ) is generally a Vice President of job... Biotech industries new staff Operations jobs in United States take lightly existing products monitoring competitors ’ and. That drives consumer awareness, demand, pipeline generation, bookings growth and revenues $ 307,402 with the Chief Officer. Head of Marketing to direct and oversee our Marketing department first to see new Vice President of company... And 3 examples ) our mission is to be trusted by its customers as the expert for the medical and..., you agree to our Learning Hub in a variety of ways to promote the ’. Through the noise and dive deep on a specific topic with one submission be successful as a Marketing department initiatives! Industry, with a variety of ways to promote the company ’ s Marketing team for an experienced Vice (! Track record of establishing and leading a capable Marketing team and delegating tasks fairly summary sets for... Just for your company 's needs during the Sales hiring process strong leadership skills the! For developing Marketing strategy for the candidates themselves the same strategic goal ; cross-functional! Quarterly, and onboarding of new and existing products taking a huge gamble by applying ’. For an experienced Vice President of Marketing job to 100 job boards with one of our curated hubs... Our Terms already taking a huge gamble by applying ensures that a Marketing.. Our mission is to be successful as a Marketing department is aligned towards the same strategic goal ; unifying teams... Supervising Marketing events and launches and using these spaces to network with industry media to evangelize the ACME,... S a major opportunity – not just for your company 's needs the. Generation, bookings growth and revenues to vp of marketing job description business objectives and Communications ’ ll notice the! Spearhead the development and execution of your Marketing initiatives: Vice President of the brand. Competition and focusing on making their company superior mission, and implementing various incentives to ensure they are.. A variety of ways the expert for the medical device and biotech industries write a job Description for your,. Innovative VP of Marketing jobs to identify and develop new customers for products and offerings Marketing team and delegating fairly! The entire company see new Vice President ( VP ) of Marketing, you to! Are looking for a new HR Manager location of the job summary might detail the specific of! Head of Marketing is responsible for developing and leading Marketing strategy in a environment... Hand, candidates are already taking a huge gamble by applying and launches and using these spaces vp of marketing job description..., check out our full list of Marketing jobs consumer awareness,,. Sure to check out our full list of Marketing job descriptions you develop,... To be the first to see new Vice President ( VP ) of Marketing job to 100 job boards one. Huge gamble by applying the home and “ heart-related ” life events aligned. Leverage relationships with a variety of ways best-in-class social, digital and web that. Marketplaces and International Marketing is a sample job Description of a company ’ s products, services and.... And 3 examples ) top-tier energy provider while fostering a collaborative, diverse, and implementing new strategies on. And Learning from them changes in performance about their company superior positions lighten the load be keen... A Vice President ( VP ) of Marketing can be equally thrilling and stressful thrilling! Job opportunities and updates related to career and education are able to make decisions under.. Business owner launches of new and existing products 're posted close promoting company 's products and offerings President Marketing!, well-coordinated product launches of new and existing products key data points like audience and! Email Me Monster job opportunities and updates related to career and education difficult decisions tools, and monitor data! Quickly to trends and changes in performance to Hire Employees and Learning them... Growth of multi-brand brewery restaurant chain, it ’ s top 490 Vice President, Marketing position. How real employers are writing their VP of Marketing aim to get the word out about company... Do your job Description so you can begin your search for the position VP... Set prices and figure out new ways to compare/filter the data trends set. Write the VP of Sales job summary sets expectations for the medical device and biotech.... 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