Sunfeast hifi cookies is a new and a great addition to the delicious range of sunfeast biscuits. 3 / 67g left. But despite of that Sunfeast has made its mark with brands like Dark Fantasy and Delishus in the premium segment. 72 %23 gCarbs. Sunfeast Glucose biscuits are wholesome biscuits prepared keeping in mind your child’s health. In 1910 Sunfeast came with Sunfeast biscuits in Glucose, Marie and Cream range. Sunfeast Glucose Biscuits.. 250 gm . CWG 2010 used Shera (Tiger) symbolizes positive attitude and victory.This is effectively communicated with the tagline "Come out and Play" making victory sign. Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . As you never want to compromise on your child’s nutrition, we have prepared these biscuits from the best quality wheat. Mc-Vities Ginger Cookies.. 120 gm . Started in 2003, Sunfeast offers a rich and nutritious range of biscuits across all major category of biscuits. They comes with the tagline “Pure joy, Healthy and tasty” The company Established in 1987, at the outskirts of Hyderabad. Sunfeast Dark Fantasy STP Sunfeast Dark Fantasy Segmentation Quality conscious children and adults In 2013, Parle-G became India's first FMCG brand to cross the ₹ 5,000 crore mark in retail sales. High quality married with exciting innovations has helped drive this category. The content on MBA Skool has been created for educational & academic purpose only. Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit at best prices with FREE shipping & cash on delivery. The content on MBA Skool has been created for educational & academic purpose only. Sunfeast glucose biscuit are 100% vegetarian and apt for all ages. Sunfeast Biscuits. Sunfeast endorses the following products - biscuits, noodles and pasta. Therefore, it employed various Indian celebrities for promotional campaigns like famous Bollywood actor Shah Rukh Khan, cricketer Sachin Tendulkar and tennis player Sania Mirza. Sunfeast positions its brands to the respective target segments via proper promotional techniques. Sunfeast Dark Fantasy Yumfills - A deliciously soft pie cake, filled with luscious cream and enrobed generously by a smooth and rich chocolate layer. Rahul Charvik. It has been reviewed & published by the MBA Skool Team. • Largest distribution. Sunfeast biscuits are liked by everybody be it a youngster, adult or old aged public. Popularity SUNFEAST GLUCOSE BISCUITS ARE VERY SWEET AND I LIKE TO EAT DAILY ONE BISCUIT. The promotional and advertising strategy in the Sunfeast marketing strategy is as follows: Sunfeast is a brand that caters to the whole country, it has products for every consumer segment and preference. 130 Cal. Buy Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit for Rs.180 online. This helped Sunfeast gain market share from its competitors, especially in the premium segments. Sunfeast Bounce - The leader in cream biscuits, from the house of ITC Foods, offers a unique experience - Bounce Cakes. Other offerings include Sunfeast Yippee Tricolor Pasta and Sunfeast Pasta Treat range in four flavours- Sour Cream Onion, Cheese, Creamy Corn and Tomato Cheese. According to the brand's website, ITC has divided the biscuits into four sub-categories - Cookies, Cream based biscuits and Light and Fun biscuits and Healthy biscuits. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Competitors like Parle and Britannia have huge presence in rural areas which is an immensely growing sector for biscuits consumption. Sunfeast Glucose biscuits are ideal for kids and for adults too. Weaknesses in the SWOT analysis of Sunfeast. The Yippie noodles are start from INR 10-15 per packet. It has been reviewed & published by the MBA Skool Team. Sunfeast follows different pricing segment for different categories. And therefore, its marketing strategy reflects the same. Parle-G has built its equity around imagery cues like Trust, Value, Fun, Quality, and Health. Rs 0.50 OFF . In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Its made of fine wheat and butter and its taste is really mouth watering. Sector Food & Beverages. Let us start the Sunfeast Marketing Mix & Strategy: The product strategy and mix in Sunfeast marketing strategy can be explained as follows: Sunfeast is a leading brand under the umbrella of ITC, which manufactures biscuits and also other packaged food. Quizzes test your expertise in business and Skill tests evaluate your management traits. It has separate Facebook pages for different sub-brands with special focus on the newly launched Farmlite brand. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. CERTIFICATION. With the goodness of glucose, it ensures you stay energetic throughout the day. • Started in 2003. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. Rs 20.00 Out Of Stock. A billion packets are sold every month. eVoucher Code. • Attacked the market leader. Add to cart. Available at 10 different price points from Rs 2 (with eight biscuits) to Rs 65 (with 160 biscuits), Parle-G is sold through 6.5 million outlets. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. 22019019000243 & 22019007000251 Why : Liquid glucose gives sweetness and texture to the biscuit. Below are the top 3 Sunfeast Dark Fantasy competitors: This article has been researched & authored by the Content & Research Team. 28.50 30.00. “one that gives the power to win” Sunfeast Biscuits. Within each category, the brand architecture of Sunfeast is interesting. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius". Although the urban market is not saturated yet, but the company can’t afford to ignore rural market which accounted for 11% of the total ITC foods sales in the year 2012. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Category Biscuits. Shop from a wide range of Sunfeast Biscuits. Sunfeast biscuits are of excellent uncompromised quality and quite economical. Sunfeast also promotes on digital channels and social media. The companies are not associated with MBA Skool in any way. Log Food. The biscuit accounts for fourfifths of the Rs 8,750 crore glucose biscuit market and operates at staggering scale. Other lower range biscuits like Snacky etc vary from INR 5-25 depending on the size of packet. The names and other brand information used in the Marketing Mix section are properties of their respective companies. As of 2013-14, the turnover of Sunfeast is more than Rs.2500 crores. Browse 4Ps Analysis of more brands and companies similar to Sunfeast Marketing Mix. It also has a super-premium range of gourmet cookie offerings such as HiFi Cookies, Delishus and Mom’s Magic. Especially children nowadays 12. Dukes. How : Liquid glucose is produced from starch obtained from corn grains mostly. 5%. Any customer who buys a Rs.5 Sunfeast Glucose Promo pack is eligible to receive a Housie Ticket from the retailer The customer should ask for a Housie ticket from the retailer. Now Get Free … Limited target audience i.e. This covers the marketing mix of Sunfeast. Bhavani Provision Store - Retailer of Parle G Glucose Biscuit, Sunfeast Glucose Biscuit & Mens Shaving Cream from Porbandar, Gujarat, India Daily Goals. Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium segment with Dark Fantasy and HiFi Cookies. Following is the distribution strategy of Sunfeast: Sunfeast has a good presence in Urban India already and is working towards establishing a formidable rural presence as well. Today, Sunfeast biscuits offer a range of quality products and innovative premium biscuits. Cream delights is the premium range of biscuits with cream filled cookies such as Dark Fantasy, Dream cream, Bounce, Bourbon Bliss and Yumfills. It also gives taste, colour and flavour. • Turn over of about1000 Crores. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. MBA Skool is a Knowledge Resource for Management Students & Professionals. Glucose as a format enjoys the highest consideration in the biscuit space. 6 %2 gProtein. C o m p e tito rs Biscuits Cream Milk Butter Cookies Dry Fruits & Nuts Snacks Glucose Marie Premium Parle Britannia Cream Treat Gold ShaktiMilk Bikis Milk 20-20 GoodDay Cashew, Krackjack, Badam, Pista Timepass Monaco Parle-G Tiger Marie Marie Gold Hide & Pure Magic Seek Milano Sunfeast Range Sunfeast Rs. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. Sunfeast is positioned as an exciting brand. Price ₹9.50 Regular price ₹10.00. It is also a tough player in the niche health biscuits category with its Health Bites range of biscuits. • Wide categorization. The tagline of Dukes Biscuits is ‘Energy Unlimited’. The major brands of Sunfeast are Sunfeast Dark Fantasy, Sunfeast Milky Magic, Sunfeast Dark Fantasy Choco Fills, Sunfeast Marie Light, Sunfeast Dream Cream, Sunfeast Nice, Sunfeast sweet ‘n salt, Sunfeast Glucose and Sunfeast Snacky. Sunfeast also has a sub-brand called Yippie which offers a variety of products in the instant noodles and pasta segment such as- Magic Masala Noodles, Mood Masala Noodles, Classic Masala Noodles, Power Up Masala Noodles, Creamy Corn Pasta and Masala Pasta. The companies are not associated with MBA Skool in any way. Below are the Strengths in the SWOT Analysis of Sunfeast Dark Fantasy: Here are the weaknesses in the Sunfeast Dark Fantasy SWOT Analysis: 1. Sunfeast Glucose Sunfeast Glucose Biscuits - These golden brown biscuits are made from the best quality wheat. 9. These biscuits are healthy and nutritious. Sunfeast Glucose Biscuits are made from the best quality wheat. 110 / 2,300g left. Itâs a luxurious mix of aromatic cocoa and vanilla. October 1, 2016 at 7:40 AM The voucher number is printed on the packet. people who prefer chocolate. Rs 2.00 OFF . 21 %3 gFat. SUNFEAST BISCUITS - A2 COW MILK. They have over 35000 villages in India linked through around 6100 e-choupals which service more than 4 million farmers. Sodium 2,190g. 10. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Yadu. Sunfeast Sunfeast - Glucose Biscuits. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. Buy Sunfeast Dark Fantasy & Sunfeast Dream Cream Online Popup. Mc-Vities - Ginger Cookies. Priya Gold These are ideal not just for kids but for adults too. As of 2020, Sunfeast Dark Fantasy is one of the leading brands in the food & beverages sector. To est ablish a brand in this tough market was never easy. ITC forayed into the Biscuits market with the range of Sunfeast Glucose, Sunfeast Marie and Sunfeast Cream Biscuits. How does this food fit into your daily goals? Iam im love with its buttery taste and willing to buy it again and again. In July 2003, ITC made an invasion into the biscuits showcase by propelling the Sunfeast scope of biscuits. Sunfeast Dark Fantasy Brand Analysis Parent Company ITC. Quizzes test your expertise in business and Skill tests evaluate your management traits. ITC group established to Sunfeast biscuits in 2003 and stepped into the biscuits market with a strong foothold. September 26, 2016 at 8:39 PM I can’t see where the voucher number is? I n July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits. Sunfeast using heavy promotion and careful brand building have already garnered 10% market share in this market. Indian biscuit market is worth more than INR 25,000 crores and has many established players like Parle, with 12% market share and Britannia Good Day with second larget 9% market share. Escape into one dark fantasy; Spread the smile, Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. In addition, ITC has launched Sunfeast Yippee : September 14, 2010 Sunfeast Pasta Treat : 2005 The pasta segment was further expanded with the launch of 'Sunfeast Benne Vita' in 4 innovative variants in 2006. Enjoy these biscuits with your cup of tea or coffee. ITC, a leading Indian fast moving consumer goods (FMCG) giant launched Sunfeast Biscuits in July 2003 as one its adventures into diversification. Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. Reply. Twelve years since, ITC is now well ensconced in the biscuits … Only Genuine Products. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. From that point forward, Sunfeast biscuits have consistently represented quality and are known for offering imaginative and healthy biscuits. Browse marketing analysis of more brands and companies similar to Sunfeast Dark Fantasy. While the glucose biscuits are popular in Rural India , Urban market prefer Cream biscuits. Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis: The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned: 1. SUNFEAST- Spread the smile. SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. The perfect golden brown colour of these biscuits give them an attractive look, making them your little one’s favourite. Place in the Marketing mix of Sunfeast. Their tagline “Priya Gold, Haq se maango!” 3. This article elaborates the product, pricing, advertising & distribution strategies used by Sunfeast. Sunfeast also caters to the newly emerging highly health conscious segment who does not want to consume maida and sugar which is placed in medium to high premium category. SWOT Analysis is a proven management framework which enables a brand like Sunfeast Dark Fantasy to benchmark its business & performance as compared to the competitors and industry. Sunfeast Glucose Biscuits 250g-+ Snacks & Waffers Offer is applicable upto 3 unit . The success of the company can be attributed to the parent brand ITC’s wide distribution network, quality outsourcing and its brand building panache with heavy promotions. Every body cherishes the amazing taste and flavor of Sunfeast Glucose biscuits. Parle-G leads this format followed by, Britannia Tiger and Sunfeast Glucose. Fitness Goals : Heart Healthy. And lastly, cost plus pricing is used for products like Sunfeast glucose and various other biscuits wherein the competition itself is using cost plus pricing and there is hardly any differentiating factor other then supply chain present. Little differentiation – Sunfeast majorly is a market follower and its line of products are generally copies of products which are already present with other brands such as glucose biscuits or marie biscuits. All Participants who have a … Shop from a wide range of Sunfeast Biscuits. Aryan. They are perfect for those light hunger pangs, a wholesome & nutritious choice. Sunfeast makes -Glucose, Cream biscuits, dark fantasy, nice time, and Marie. 10, Special, Milky Magic Rs.10-13 Rs. Rs 40.00 Rs 38.00 Out Of Stock. Fat 64g. It is also an actual treat to the senses as they are crunchy and provides you energy. Serving Size : 6 Biscuits. Sunfeast. Calorie Goal 1,870 cal. In the biscuits segment, the premium products are priced at INR 30 per packet while digestive biscuits packs come at INR 25. Being kind of a late entrant in biscuits sector, where brands like Parle and Britannia were already established names in the households, Sunfeast had to resort to credibility building when it launched initially to capture the market. Segments of Sunfeast Sunfeast Biscuits Sunfeast Noodles Sunfeast Pasta 11. • Market share of 10% in biscuit industry in 2010. To cover every major region in the country, the company has a total of 108 running TV commercial ads in 10 languages. 3. ITC launched biscuits of international quality under the sunfeast range on 28th July 2003. Its Pasta Treat range and Yippie Tricolor Pasta are priced at INR 25. Another variety Light ‘n’ Fun has products like Snacky, Sweet ‘n’ Salt and Nice brand of biscuits which provide light snacks. It follows competitive pricing in its marketing mix in the lower segment to compete with low cost brands while charges higher margins for the premium products. Add to Compare. Sunfeast: Sunny : Sunny used as mascot of Sunfeast products which symbolizes happiness and peace. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Reply. 130 / 2,000 cal left. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or … These starches are dissolved in water and hydrolysed with acids or enzymes to form liquid glucose. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. Marketing Mix of Sunfeast analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Sunfeast marketing strategy. Food License Under FSS Act,2006 Registration Certificate No. The biscuits industry has witnessed little innovation, Glucose was glucose … Sunfeast spends a lot on its marketing budget as it serves in a low product involvement, nominal decision-making category. Sunfeast also leverages the e-choupal distribution network of parent company ITC. This article has been researched & authored by the Content & Research Team. Results of the Housie will be announced on 31st October, 2016. Eating these biscuits will give you energy that you require for completing your daily tasks. eVoucher bas be applied to this order right away Please Note: … The sector is increasingly moving towards premium biscuit brands and thus is a lucrative opportunity for Sunfeast. Sunfeast’s biscuits segment product offerings in its marketing mix can be divided broadly into four categories: Sunfeast Health Bites is the line of biscuits which are targeted at health-conscious consumers with products which are light on sugar such as Marie Light, nutritious like Milky Magic and Glucose biscuits and made up of healthy grains like Farmlite. 30 Day Replacement Guarantee. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The distribution system of Sunfeast consists of Carry and Forward agents who transport the products from factory to wholesale distributors, from where they further go to the wholesale retailer and end retailers. Reduced price-5%. MBA Skool is a Knowledge Resource for Management Students & Professionals. which have helped the brand grow. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & Unique Selling Proposition (USP). Severe threat from wafer and salted snacks segment. 6. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. They offer biscuits, cookies, chocolates, confectioneries, beverages, cakes etc.
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